Profile

Dedicated to driving brand growth across both global and Japanese markets, I am currently a Senior Strategy Director & Head of Strategy at MFG Japan — a bespoke global agency for Google within WPP Media.

My work focuses on brand, comms, and media strategy, grounded in deep cultural and human insights. I design integrated strategies that articulate a brand’s distinctive identity, worldview, and aesthetic — built for long-term resonance, not fleeting buzz.

In recent years, I have been leading AI-driven strategy execution across comms and media. From defining how AI should meaningfully enhance strategy through execution, to embedding it across end-to-end campaign workflows, I focus on turning AI into a practical engine for strategic clarity, execution, and brand growth.

My experience spans a select group of global brands, including Google, Coca-Cola, Adobe, Uber Eats, PayPal, Toyota, and Shiseido, reflecting a focus on complex brand, comms, and media challenges across markets.

Expertise

Brand & Comms Strategy / Media Strategy / Brand Development & Management / AI-Driven Strategy Execution

Work

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